New York – August 15, 2010 – FinServ Consulting, an independent provider of business consulting, systems development and integration services to alternative asset managers and their service providers, today announced they have signed on as a general sponsor of the Managed Fund Association’s (“MFA”) Outlook 2010 Conference to be held at The Pierre Hotel, 2 East 61st Street (Fifth Avenue at 61st Street) New York on Thursday - Friday, October 7-8, 2010.

MFA’s Outlook series premiered in October 2009 as the Managed Fund Association’s inaugural hedge fund leadership conference in New York, and is MFA’s newest annual conference. Outlook’s program agenda is designed for our hedge fund members and a faculty of policy makers and prominent speakers to engage in meaningful dialogue about the state of the hedge fund industry and the critical issues that may transform the industry in the future. Outlook is a members-only, media-free hedge fund conference and also features a networking event for members, service providers and invited guests.

“FinServ is extremely pleased that we could be a part of such a prestigious and timely event.  With the recent focus and changes to the regulatory landscape for alternative asset management firms, it is increasingly important for the experts in the industry to have a forum for meaningful discussion” said Howard Weinstein, Managing Partner of FinServ Consulting.

“FinServ has been an active member of the MFA for two years now, and we have been very impressed with the quality of their conferences, and the fact that the top hedge funds in the industry are always well represented at each of their events”, states Weinstein.

Weinstein added, “We have found a great synergy between what people in the industry are looking for related to this conference, and the services FinServ Consulting provides to the marketplace, specifically around enhancements to systems and business processes to support more responsive operations and, internal and external reporting for hedge funds.”

For more information, visit www.finservconsulting.com.

About FinServ Consulting

FinServ Consulting is an independent experienced provider of business consulting, systems development and integration services to alternative asset managers and their service providers. Founded in 2005, FinServ delivers customized world-class business and IT consulting services for the front, middle and back office, providing managers with optimal and first-class operating environments to support all investment styles and future asset growth. The FinServ team brings a wealth of experience from working with the largest and most complex alternative asset management firms in the world.